Lead Generation

Lawyers; accountants; patent attorneys; barristers; surveyors; acrhitects; and engineers have one thing in common- they don’t like selling. Well, I have some good news for you if you belong to one of these professions. You don’t have to sell. Oh, but you do need to drink coffee. Drinking coffee is a perfect way to create a lead generation system that ultimately wins new business. Creating leads is the way to win new clients; not focussing on closing sales. Business to business is about relationships. Relationships are based on trust. Trust takes time to build. Coffee is social glue. Glue cements trust. Trust wins business. Don’t try and sell, but do invest time to listen and learn what your contacts are doing. What better way to do this than over a capuccino or latte?