Dont judge a skinhead by his boots

Going to see The Specials at the weekend highlighted the danger of jumping to conclusions. True, the sight of scores of skinheads with Dr Marten boots might at first appear intimidating. Surely they must be racist thugs, mustn’t they? No….genuine music loving skinheads have a passion for ska and rocksteady originating from Jamaica . I talked to a group of skinheads before the gig in a pub and what impressed me was their knowledge and respect for black culture that inspired bands like The Specials. They despise the right wing element that were attracted to the British 2 tone movement in the late 1970s. The Specials is for everyone black and white, dreadlocks and boneheads.

What conclusions are you jumping to in your marketing? Are you really putting yourself in your clients Dr Marten boots?