Dont call me a luddite but…

One of the most common questions I get asked these days is ‘what do you think about twitter?’ or ‘is social media worthwhile for my business?’ Sorry to be a killjoy but there are no silver bullets or magic dust to win business in the service sector. The same rules apply today as have always applied, namely: be visible and touch your contacts a little and often. The phrase that we use at Size 10 1/2 Boots is ‘intelligent elbow grease’. What we mean by this is that we are targeted in who we communicate with and then very disciplined in following up. Candidly nothing beats face to face communication over a coffee or beer to build trust. Relationships are built in real time not a virtual world. Yes, social media can supplement and indeed amplify your message but it will never replace looking in someones eyes.